7. His Portrayal As A Rebel
John Cena came to the ring at the behest of Triple H and Stephanie McMahon on the June 30 edition of Monday Night Raw. Around his neck was his newly won WWE World Championship belts and The Authority congratulated John before revealing his face as the cover of the new 2K15 video game.Cena did not trust The Authority, as well he shouldn’t. But it was his attitude, his demeanor, that seemed a little out of place. Of course, it was typical John Cena all at the same time.
John was above it all. His body language, his words, the way in which he carried himself, everything about him screamed “rebel.” Cena once again took the role of the outsider, a man that had overcome the odds and defied the powers that be to capture the industry’s top prize.
But the problem is, that approach does not work as well as it once did. 10 years ago, it was perfect; John was the least likely to take the torch of leadership in WWE but he got it all the same. Thanks to the company’s faith in him and the growing support he had from the WWE fanbase, John was elevated to heights that perhaps no one thought possible.
And he did it all as the people’s champion, the guy that fought for them.
But are fans buying it in 2014? 10 years and 15 World Championships later, is John Cena still the rebel that wins despite what the company wants? When the WWE faithful see the way he lives outside the ring, they see his face on all of the company’s promotional materials and they know that everything revolves around him, is it even remotely possible they would believe he’s not the corporate spokesperson?
CM Punk once said in a promo that Cena had become everything he hated, that he was the New York Yankees. For a great number of WWE fans, that line was all truth. And quite frankly, they’re not falling for it anymore.
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