Without a beard, Morrison looked like a Tiger Beat alumni. He looked like a pretty boy whose chances of beating anyone up were about as good as Zack Ryder appearing on Raw. Sure, he enjoyed tremendous success without it and had women in the audience screaming his name but male fans had a hard time accepting him as any sort of legitimate threat to tough guys such as Triple H and Batista, who sported beards and kicked a boatload of butt at the same time.
The minute he grew the beard, he gained legitimacy in the eyes of the audience and, not so coincidentally, began wrestling the best matches of his career. He received a push, fought in the main event of the Extreme Rules 2011 and competed for the WWE Championship on several occasions. Sure, his talent may have had something to do with it and the overall awesomeness of his moveset was likely a driving factor but what it really came down to was how much more impressive he looked with a beard.
Then again, he had the beard when he split from WWE upon another year of unfulfilled potential so maybe it was not quite the good luck charm after all.
Regardless, bearded, occasional main eventer Morrison looked so much cooler than MTV reject and midcard lifer Morrison.
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