3. John Cena – Net Worth: $35 million
Many fans love him, many fans hate him. However, no current superstar affects WWE’s bottom line more than John Cena. Ever since his first WWE title win at WrestleMania 21 in 2005, he has headlined just about every WrestleMania, and just about every pay-per-view event as long as he was healthy. At 36 years old, Cena has earned in 10 years far more than what so many top stars made throughout their whole careers.
He truly is the Hulk Hogan of the 21st century, being a role-model to kids (his main target audience) and with an unstoppable persona in the ring. He is a 14-time World Champion. When you’re the champ that often, you make the most money in the company for long periods of time. Cena has been dubbed the WWE’s ‘cash cow’. He sells an abundance of merchandise and is still their most popular superstar. He likely will be until the day he decides to call it quits.
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